For a high school project, my client wanted to launch a new cider brand, he doesn’t have any experience with design, so he asked me. As he always says, “Eating apples are for eating, cider apples are for drinking.” When my client moved from England, he found cider apple orchards were a rarity, so this meant starting from scratch to make his own cider, a compromise was not an option for him. The production of this cider really did end up as a labour of love.... please share the love responsibly.

 

The vision for this cider brand is to target an audience of young women aged 18 to 30. The designs are inspired by already well-known brands such as Shacksbury and Dry Rose Cider, as they carry strong trends in colours and styles.

 

A variety of colours and typography were used to create a strong and distinctive brand identity which stands out from other products on the market. My client wanted a clean and fresh modern look used thought a balance of the colours, layout, style, typography and depth within the outcomes.

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