FOOD FOR WEBSITE

Over the university trimester I conducted primary and secondary research to identify issues within grocery shopping for university students and what could be done to improve the current interaction. The research found that students find the three pain points the most frustrating with the current system. The price, variety and connivence/location. These issues are leading to unhealthy eating and significant anxiety about grocery shopping.

From this information I designed/prototype an website called Food For (Adobe XD), that students could access 24/7 from the comfort of their homes. This website includes a points system and student pricing to buy bulk foods. Food For also allows students to access meal ideas to support their decision making. I ran many tests with end users along with surveys and in person observations to ensure the website was effective. Please see link below for the process of this project.