In a marketing course at university we were given the opportunity to choose a specific brand and create a marketing campaign. Through out my research I planned the communications strategy, budget, timeline, location, methods of evaluation and the campaign media. 

 

In preparation for the 2023 enrolments I reviewed the Te Herenga Waka-Victoria University of Wellington’s identity and brand image. As shown below I created assets that would be used for this hypothetical campaign. The single minded proposition I followed throughout:

 

 "This university not only provides a utilitarian motivation but hedonic needs, by enriching the experience with rich history and social purpose. Victoria University provides more than a quality education and fulfils the entire university experience and journey. Through collaboration and connection to the capital city itself students are able to make connections and experience a university experience within the New Zealand culture."