This is a project which I am still working on but is the collateral, brand mission and planning for a new brand. 

 

Helping Hand (H.H) is a start-up New Zealand technology company with a focus on providing a digital health application for the older generations. H.H will develop a health dashboard that accesses consumers’ existing “on-hand” wearable electronics devices and mobile phones. Additionally, data can be manually entered from other monitoring devices (e.g. blood pressure monitors) and regular questionnaires. Helping Hand’s mission is to enable older generations in New Zealand to benefit from technological advances to monitor and maintain their health focussing on requirements specific to their age group, all in an easy to use way. 

 

H.H’s point of difference is that by working with private healthcare insurers and general practitioners it will determine the metrics required and enable consumers to provide that data to their healthcare providers; allowing them to be in control, reduce the number of routine appointments and provide greater safety and less stress. We will help to determine the ongoing health monitoring requirements of this age group and build those requirements into the app and dashboard while also sourcing and re-selling health monitoring devices that can provide relevant data for the app. Emergency notifications following a fall or medical incident will also be built-in. The products will be marketed via collaboration with health insurers and healthcare providers to create strong customer relationships, trust and loyalty to the product. 

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View preview of the app (not all the buttons work): 

https://xd.adobe.com/view/2bfa109c-734e-4211-9e2e-c6b181c5743e-7ea9/?fullscreen&hints=off

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